It is 1972 when Maurizio and Isabel Garcia spend most of their time in a jeans factory known as “La valle des jeans” located in the pretty town of Urbania in the heart of Italy. It is at this moment that their passion for crafts and jeans comes to life. The couple started by producing jeans for major brands. Creative and passionate, Maurizio then decided to design his own range of denim models that will bear the name of his beloved Isabel. The Garcia brand was born.
Garcia is a brand that perfectly follows fashion trends while having a heart dedicated to denim. However, as a denim specialist, the brand subsequently decided to diversify its collections for women, men and children with sweaters, shirts, polos, jackets… Garcia’s aim is to match all clothing styles. Its different collections correspond to the casual chic style, both simple and elegant, they are timeless. With carefully selected materials, Garcia pieces will bring delicacy to urban looks for both men and women.